Social-Bowl

The Superbowl (or Social Bowl)

The Superbowl is an international event, watched by millions, and this year's one was no different. Nowadays, many people are watching with their mobile phones in hand, so Social media goes hand in hand with the event itself. 

The following were some social media highlights of the Superbowl, and some ideas for international businesses to use in future big sporting events, most notably the Winter Olympics in Sochi at the moment or the World Cup this Summer.

No one was really sure what was going on with JCPenney’s Twitter feed during the Super Bowl. The company later apologized and said it was “tweeting with mittens.”

 Seahawk Celebrations

It’s starting to feel like a commercial inspiring a debate about race in America is inevitable during the Super Bowl these days. Cheerios’ follow-up to its commercial featuring a mixed-race family predictably drew remarks, but nothing like a Coca-Cola commercial featuring the song “America the Beautiful” sung in a different languages.

Social Media platforms are increasingly becoming more important for marketers than the actual Super Bowl ad, which cost $4 million for a 30-second spot this year. This graphic from Offerpop breaks down some of advertising’s biggest moments on the Internet during the Super Bowl.

Source: Offerpop

International companies could take advantage of team's colours, particularly in food industries.

I particularly liked this marketing idea from Skittles :

This worked wonders for the company, and the fact they won could only have been a positive for them.

Source: Searchengineland.com