Prezi
Prezi is a Hungarian software company, producing a cloud-based presentation software and storytelling tool for presenting ideas on a virtual canvas.The product employs a Zooming User Interface (ZUI), which allows users to zoom in and out of their presentation media, and allows users to display and navigate through information within a 2.5D or parallax 3D space on the Z-axis. Prezi was officially established in 2009 by co-founders Adam Somlai-Fischer, Peter Halacsy and Peter Arvai.
It is a great tool which I have used on a couple of occasions, with great success. The transitions are great and work intuitively.
It's not as good reading about it, it's better to see it in action:
Prezi has raised over $14 million in venture capital to grow its business. However, despite rocket-stick growth and a massive user-base that just passed 30 million, the company has not used a single dime.
Which doesn’t mean the company won’t, of course.
“The only reason we haven’t dipped into the investment is that the user growth has been so strong that it has exceeded all our expectations,” co-founder and president Peter Arvai told me this week. “But absolutely, as soon as we find investment opportunities, we will invest.”
Prezi
Prezi user growth
The key is cognitive science, Arvai says. Prezi’s visual mapping presentation style works by combining two important elements about how we learn and remember information: we remember landmarks, and we combine landmarks with direction or action. That spatial relativity is something that, cognitive scientists say, enhances our ability to store and recall data.
And it was almost an accidental discovery.
“It’s something we didn’t know ourselves as we launched the company,” Arvai says. “I’m learning it now as I’m talking to more and more cognitive scientists.”
Prezi’s current 30 million users is a 50 percent increase in just six months, and 1.5 million new users are currently joining the company every month, Arvai says. The software is huge in education, with special pricing for schools and districts — my kids are using it all the time — but it’s also making a significant impact in business.
via : John Koetsier
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