Facebook announced their new big application which will no doubt become huge!
Paper is the first product born of Creative Labs, a new space within Facebook for small teams to develop ideas and apps and see if they stick. To build the app, Zuckerberg enlisted Mike Matas, who designed software for the original iPhone, Nest's trademark thermostat interface, and Al Gore's pioneering interactive eBookOur Choice. His work has cemented touch-based interfaces in the modern vernacular — especially as they pertain to manipulating text and photos on a screen with your fingers.
When Facebook acquired Matas’ digital publishing company Push Pop Press in 2011, it asked him to apply his skills to Facebook content. Paper was initially conceived to make Facebook look better, more like the interactive, always-relevant "personal newspaper" Zuckerberg hoped Facebook would be. Paper turned out a little bit differently: the app abandons Facebook’s singular News Feed in favor of several — each containing a different kind of news. One is your regular old Facebook feed, and you choose the others among 20 categories like Headlines, Planet, Cute, Tech, Pop Life, and Score. Each section includes a stream of stories laid out horizontally inside cards — you swipe left and right to scroll, not up and down as Facebook has trained us all to do.
This is a big deal for Facebook, and could be another step in them taking over the world!
No comments:
Post a Comment