Path
Path was launched in November 2010 and is a form of social media, through sending photos and messages to friends and family. It's all about sharing content
Path is a bit more like a private Facebook, with more of an exclusivity based business model, as users are limited to a reach of 150 friends, this makes for a very interesting, but limiting concept, but it has seemed to work so far.
Here are some ways in which Path could be used for Businesses:
1. Personal-Professional Network
Like many people today, their online and social network lives virtually intertwine personal and professional interests. Twitter and Facebook are basically mass-media channels now, and somehow should be treated as such. But Path can become the social network of your closest business associates and confidantes, of which you can share more about you or your business, even sharing confidential issues with your trusted circle, or asking for feedback on certain issues or ideas.
Like many people today, their online and social network lives virtually intertwine personal and professional interests. Twitter and Facebook are basically mass-media channels now, and somehow should be treated as such. But Path can become the social network of your closest business associates and confidantes, of which you can share more about you or your business, even sharing confidential issues with your trusted circle, or asking for feedback on certain issues or ideas.
2. Industry Contacts
If you’ve worked for years in a certain industry, you’ll be bound to know personally almost all of your key competitors, and even becoming friends to an extent. And many times, an industry-wide back channel to discuss issues that might impact a whole industry would become much more beneficial for the industry in general. Let’s say there’s a new tax law that would have significant impact on your industry – discussions on Path would help find the best solution and leverage the industry’s lobbying group. Another example would be, top executives sometimes like to update each other on what they are doing, although they are competitors – just so they can plan better, and or even just to share information. This can be done effectively on Path.
If you’ve worked for years in a certain industry, you’ll be bound to know personally almost all of your key competitors, and even becoming friends to an extent. And many times, an industry-wide back channel to discuss issues that might impact a whole industry would become much more beneficial for the industry in general. Let’s say there’s a new tax law that would have significant impact on your industry – discussions on Path would help find the best solution and leverage the industry’s lobbying group. Another example would be, top executives sometimes like to update each other on what they are doing, although they are competitors – just so they can plan better, and or even just to share information. This can be done effectively on Path.
3. Industry Gossip
Any industry is not without gossip – from the funny to the serious. Using Path with a select group of industry people can be a place to trade rumors, gossip or even clarify things, and serve as an unofficial ‘exclusive industry news’ channel.
Any industry is not without gossip – from the funny to the serious. Using Path with a select group of industry people can be a place to trade rumors, gossip or even clarify things, and serve as an unofficial ‘exclusive industry news’ channel.
4. E-commerce
Virtually any social network known to man has been penetrated by e-commerce, by some kid trying to sell t-shirts to stores setting up virtual storefronts on chat forums. Path could become that exclusive store with select members, where only the most exclusive stuff is sold to. Example: a gadget store has a rare, new product to offer; they would offer that product to their exclusive early-adopter club on Path before offering anywhere else.
Virtually any social network known to man has been penetrated by e-commerce, by some kid trying to sell t-shirts to stores setting up virtual storefronts on chat forums. Path could become that exclusive store with select members, where only the most exclusive stuff is sold to. Example: a gadget store has a rare, new product to offer; they would offer that product to their exclusive early-adopter club on Path before offering anywhere else.
5. Exclusive Content
Let’s say I was an artist or musician – I could offer my most recent work to my Path friends first, either for feedback or as a reward for the most hardcore fans. I could even charge a yearly membership for people who want to get this exclusive content, and approval on Path would depend on payment. The content could range from web art, web comics, music, videos, photography, news… anything.
Let’s say I was an artist or musician – I could offer my most recent work to my Path friends first, either for feedback or as a reward for the most hardcore fans. I could even charge a yearly membership for people who want to get this exclusive content, and approval on Path would depend on payment. The content could range from web art, web comics, music, videos, photography, news… anything.
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